967creative | Simtrax

Field service management that doesn’t overcomplicate the job

Overview

Simtrax is a mobile-first field service management platform built for small to medium-sized service businesses. While enterprise solutions like ServiceTitan offer extensive features, they often overwhelm smaller teams with complexity and cost. Simtrax strips away the bloat to focus on what matters most: efficient scheduling, smart dispatching, and seamless customer communication—all at a price point that makes sense for growing businesses.

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The Challenge

Small service businesses face a critical gap in the market. Enterprise-level platforms are powerful but prohibitively expensive and overcomplicated for teams of 5-50 people. Meanwhile, basic scheduling tools lack the coordination features needed to run a professional operation. Technicians waste time on paperwork, dispatchers juggle phone calls and spreadsheets, and customers are left wondering when someone will show up.

My Role

I collaborated on product design, contributing to user flows, screen creation, and the overall UI/UX strategy. I also developed the brand identity to ensure Simtrax felt approachable, professional, and built specifically for the service industry audience.

The Solution

• Mobile-first by design Simtrax recognizes that field technicians live on their phones, not their desks. The entire experience is optimized for mobile, with desktop views serving as command centers for dispatchers and business owners.

• Scheduling that actually works Intelligent calendar views show availability at a glance, with drag-and-drop simplicity. The system flags conflicts before they become problems and suggests optimal routing to minimize drive time.

• Dispatch without the chaos Real-time job assignment, technician location tracking, and instant notifications keep everyone aligned. Dispatchers can see who’s available, who’s running late, and reassign jobs on the fly.

• Customer communication on autopilot Automated appointment reminders, arrival notifications, and follow-up messages keep customers informed without adding work for your team. Two-way messaging keeps conversations organized and professional.

Design Approach

• Clarity over complexity Every screen answers one question: what do I need to do right now? Technicians see their next job. Dispatchers see who needs assignment. Customers see when to expect service.

•Thumb-friendly interface Touch targets sized for work gloves. Critical actions within easy reach. Information hierarchy optimized for quick glances between jobs.

• Brand identity with grit Simtrax needed to feel reliable and professional without being corporate. The visual language balances approachability with the no-nonsense attitude service professionals respect.