967creative | ORYGN

Building a Wellness Brand from Origin to Market

Overview

ORYGN emerged from a fundamental insight: purity matters, and the origin of ingredients tells the story. From this core principle, a comprehensive brand ecosystem was developed to position the company’s flagship product, triGLP, in the competitive wellness market.

The project encompassed complete brand development, beginning with strategic naming that reflects a dual meaning—emphasizing ingredient purity and vitality. A full brand guide established visual identity, voice, and tone standards that carried through every customer touchpoint.

Packaging & Production

This process included designing and directing the complete packaging suite for triGLP: print-ready art files, individual product boxes, labels, and a premium magnetic-closure triple box. This involved managing print production across multiple vendors to ensure brand consistency and quality.

BrandGuide11725

Digital Presence

ORYGN launched with a multi-phased social media campaign featuring a strategic 3-week reveal sequence designed to build anticipation and educate audiences. The custom website featured an innovative “Hub” with dual dashboard experiences: a Marketing Dashboard equipped with promotional tools and a custom AI assistant to support distributors in growing their business, and a Business Dashboard providing sales tracking and performance metrics.

Brand Extension

The ORYGN ecosystem was rounded out with a merchandise site featuring custom-designed marketing materials that reinforced brand identity while providing tangible tools for the distributor network.

The result was a cohesive brand experience that translated ORYGN’s core values—purity, transparency, and empowerment—across every physical and digital touchpoint.